Agos / Ideas
Ideas for understanding what is changing.
We write about strategy, communications, marketing, artificial intelligence, automation and digital systems.
We are not interested in publishing for the sake of publishing. This space exists to document questions, lessons, hypotheses and better ways of understanding the work we do.
- Artificial intelligence Automating a bad process only makes it bad faster The useful question about artificial intelligence is not which tool to use. It is which process is worth automating, and whether that process deserves to exist as it is. Read article →
- Marketing Why Audience Network wrecks student recruitment campaigns Lead volume goes up, cost per lead goes down, and the sales team starts complaining that nobody picks up the phone. That is not a coincidence. It is an algorithmic migration Meta performs on its own. Read article →
- Communications The asset is almost never the problem When something isn't working, the instinct is to change the ad. It's usually the wrong intervention, and it's the most expensive one to discover. Read article →
- Strategy If the number changes nothing, it's reporting Most monthly reports are accountability ceremonies. They get read, approved, and change no decision at all. That isn't measurement. Read article →